“Within the virtual reality” (2020)
Today the world has been changing much faster than before. And some technologies being actively developed will modify our life beyond recognition. It’s not sufficient for us today to be only in the ordinary reality. With the only help of special glasses people are able to travel, to play many roles, to be a hero without changing the physical space. On this background virtual and augmented realities are becoming integral part of modern life. Due to development of the state-of-the-art informational technologies we can imagine our nearest future right now!
According to scientists the virtual reality represents immersive and interactive imitation of realistic and imaginary mediums, some kind of illusory world human being dive into. This world is created by simulation framework forming sensory stimuluses and perceiving motor responses from human in the real time. In this case the opportunity to manage the scripts is considered as the main difference between the virtual and the ordinary realities. The different scenarios and opinions will be easily available for visual presentation and for exchanging. Now-a-days the aspiration of getting emotional feelings is transferring from the real world into the virtual one. The combination of the real and virtual worlds creates the brand-new space in form, technologies and communications where people will prefer to interact with each other. It offers great unlimited opportunities for getting cognitive and psychological experience with independence from social and material status of the people.
The growing request for new communication environment stimulates the evolution of the virtual and augmented reality technologies turning them into increasingly necessary part of life. Progressively this space becomes more and more independent in comparison with the real social interaction and strive to change it. In the future it will possibly lead to erasing the borders between virtual and ordinary worlds.
Even though all the social, economic and ecological problems are becoming pros for diving deeper and deeper into virtual world does the human being exchange his habitual world to virtual one? This question is still open.
1) Republic, “Реальности уже недостаточно”, October'2019
2) Private Photo Review, “Within the virtual reality” January'2020
3) Dodho Magazine, “Within the virtual reality”, January'2020
4) Social Documentary Network, “Within the virtual reality”, January'2020
“How people look at art today” (2019)
In the famous museum, at the large art festival or in the small gallery today most of the people being in front of the art objects make three things — taking out mobile phone to shoot the painting, sculpture, or installation as itself, making selfie on the background or posing with friends near the art object. Even though numerous literatures of how to understand the modern art, how to visit a gallery have recently appeared, according to scientists’ research, a viewer spends only from 15 to 30 seconds near one piece of art. And an Instagram era that we live in today confirms the modification in psychological perception and leads to have a habit of seeing information rapidly changing on the monitor. Also, it erases the borders between museum space and its image on the smartphone screen, between electronic copy and the original piece of art.
The development of the electronic media makes the modern art rapidly and public available for a large audience. The electronic media become one of the major channels of audience attraction. Galleries actively use digital and marketing communications for self-promotion, increasing the level of recognition and awareness. Digital environment encourages the audience to be active: to visit museum’s internet-site, online gallery and finally to buy a ticket. Despite the evolution of information technologies people keep the interest in original art.
Visiting museums became available and even fun. It is not sufficient today for modern art only to create new unique content. For consumer and audience in the consumerism and visual oversaturated era the story of creating art, personal road to becoming an author come to the fore. Ability to storytelling in any art form, adaptive thinking as a key to functioning in constantly changing environment and readiness for studying on the daily basis become main skills for content creators. That is why the modern museum represents such kind of medium which has to evolve, to change all the time to be able to satisfy new requests of audience in the art sphere.In the 21st century to visit an exhibition means not only to look at the art pieces but also to document and to reproduce them.
A wish to sense the museum space through the selfies and to feel yourself as a part of exposition is probably what modern art turns into.
1) Private Photo Review, “How people look at art today”, February'2021
2) Dodho Magazine, “How people look at art today”, February'2021
3) Social Documentary Network, “How people look at art today”, February'2021